MARDEAGOSTO
CREATIVE CONSULTING IN HOSPITALITY
I live in Barcelona. The place I feel at home, even though I was born in Valencia and raised in Germany. Diverse professional and vital experiences brought me to embark on a new creative path – MARDEAGOSTO. With the spirit of something that I’m passionate about and is open to the possibility of learning, growing and taking on different perspectives.
FOUNDER – ADRIANA SÁNCHEZ UEBELHOER
WHAT DO WE DO
& WHAT FOR?
We facilitate companies to connect with their purpose.
As a clear purpose transformed into coherent actions, enables customers to trust & to create an emotional bond with the brand.
These emotional connections facilitate the company to gain loyal customers & long term sustainable economic growth.
And financial growth maximizes the company’s potential to fulfill its purpose and in turn its members’ contentment & sense in this world.
HOW DO WE DO THIS?
01
LISTEN TO THE BRAND’S PURPOSE & DEFINE ITS IDENTITY
02
RESEARCH THE COMPANY’S CONTEXT
03
STRUCTURE & CREATE BUSINESS STRATEGIES WHICH CONVEY THE PURPOSE IN ACTIONS
04
CO-CREATE
«NEW WORK» ORGANIZATIONAL WORK ENVIRONMENTS & TEAM RELATIONSHIPS
05
EMBODY BRAND’S IDENTITY ACCORDINGLY
IN WHICH AREAS DO WE DO THIS?
PRESENTATION
The cooperate identity, the design and the communication channels used, represent an organization.
We (re)design how we present business.
PRODUCT
The company’s product / service and the circumstances under which they are being produced / provided, make out the base of an organization.
We (re)think what we do
& how we act within business.
TEAM
The organizational structure, the team relationships & the work environment, embody the soul of an organization.
We (re)shape the way we relate to each other in business.
LET’S GET TO WORK
WORK done
WORK
as freelance consultant
& project manager.
Provide context about Barcelona’s food scene. Support in planning and execution of the restaurant’s setup: Engineer legal requirements. Introduce & coordinate external collaborators and food & beverage suppliers. Recruit and set up a motivated team. Accommodate the hiring process. Collaborate in the communication & social media strategy for opening. Support in developing & implementing the POS System. Provide creative input and ideas for the generic business.
WORK
as freelance strategy consultant.
Provide help to clarify the purpose. Offer a structure for EYOGA+’s services provided. Translate the structure into a corporate identity. Integrate the structure and identity into a web design. Incorporate the structure and identity on Instagram. Provide support during the whole process.
WORK
as Sales, Operations & Marketing Manager.
Curation of marketing strategies. Implementation web shop. Establishment and deepening of B2B relationships. Redesign of the physical store. Optimization of operational procedures and stock management. Coordination of orders (B2B & B2C). Management of the sales team.
MARDEAGOSTO 